For surfboard shapers and brands
You shape the boards.
It runs the business.
Upload your Shape3d or Aku file once. Customers configure their own board and pay on your website, and the order, production and paperwork run themselves.Built in New Zealand by shapers, for shapers.
Try it yourself
Design a real board, right here.
This is a live board wall, exactly as a shaper's customers see it. Filter the range, compare shapes side by side, then open a board and build it your way.
Everything you know about your boards, out of your head and into one place
Upload your shapes once. Customers see their real options and the price as they build. Inquiries, orders, production and the paperwork all run from the same dashboard.
Your knowledge, saved
Every shape, size, glassing schedule, fin placement, colour and price rule lives in the portal instead of your notebook and your memory. Load it once and it's right on every board you sell after that.
Customers see their options
They pick dimensions, colours, glassing, fins and logos on your own website and watch a photoreal board update as they choose, with the price updating as they go, so they order the board they actually want.
Inquiries become orders
Every enquiry lands in one list with the full build and its price already attached. Take the deposit and it becomes an order without retyping a thing.
Production, sorted
Order forms for accounts, production, CNC and glassing, plus shaping notes, blank dockets and a tracking link the customer can follow while their board is built.
The admin that comes with it
Invoices, deposits and balances, stock and demo boards, team riders, licensing royalties and freight, all in the same place.
Sells for you too
Reviews, giveaway campaigns, newsletters and a marketing coach that plans your week off your own boards and sales. Switch on the parts you want.
Built in New Zealand
Born from the workshop.
It started with a simple problem: getting shaper designs into our alternative construction company, Flexframe. We built a tool to make uploads effortless, sent it to a few shapers we work with, and the response caught us off guard. They all wanted to use it for their own websites. So we leaned in, and Shapers Portal was born.
From shape file to finished board
Your whole order, start to finish, in six steps.
Step 01
Set up your brand
Your logo, bio and gallery, so the portal looks unmistakably like your label.
Step 02
Upload your shapes
Drop in your CAD files and they become clean, photoreal, orderable boards.
Step 03
Share the configurator
Embed it on your own site, push the boards into your Shopify store, or use the free one page brand site.
Step 04
Take orders and deposits
Customers configure and pay. Orders land in your dashboard with a print ready spec sheet.
Step 05
Send the job out
Print or email the cut and glass order forms in one click. Direct routing to your shops is being set up shop by shop.
Step 06
Board delivered
Invoice the balance, send the customer a tracking link, then a review request once it lands.
For the rest of the trade
Working with the rest of the supply chain
The portal is built to reach the shops and factories shapers already use. Each one gets its own account, so files, quotes and progress move without a chain of emails. We are setting these up one shop at a time, so talk to us if you cut or glass.
CNC Cut Shops
- Orders, files and pricing arrive in one queue.
- Blank matching, passes and quoting calculated automatically.
- Walk in customers can design, pay and order from their phone.
Glass Shops
- Lamination orders with print ready spec sheets and renders.
- Track each task and report progress back to the shaper.
- Log resin, cloth and fins, then invoice from what you used.
Retailers
- Open wholesale accounts with the shapers you stock.
- Order at trade pricing and track boards to your floor.
Contract Manufacturers
- Outside shapers order sample boards from your own page.
- Quoting, production tracking and royalties built in.
- Lead times and minimums stay yours to set.
Less admin. More surfing.
Shapers Portal handles the catalogue, configurator, orders and storefront so you can spend less time at the computer and more time in the water. Set it up once and let your boards sell themselves.
Simple, fair shaper pricing
Start free and upgrade whenever you're ready to scale your catalogue. Cut shops, glass shops and manufacturers have their own accounts, linked in the supply chain section.
Basic
per board sold
No subscription. No upfront cost.
- No monthly fee. Pay only when you sell
- Unlimited shapes
- Full board configurator + descriptions
- Online deposits & order management
Add-ons
À la carte. Each add-on you switch on adds +0.3% per sale, and the total is capped at 3% no matter how many you enable.
Selling
- Size Guide
- 3D Board Viewer
- Website Hosting
- Consultations
- Gift Vouchers
- Shape Requests
Marketing
- Marketing Coach
- Giveaways & Campaigns
- Email Marketing
- Customer Reviews
- Content & Media
Production
- Cut Shop
- Glass Shop
Wholesale & retail
- Stock Boards
- Demos & Rentals
- Retail Partners
Pass the cost to your customer. Shapers Portal lets you add the small commission directly to the board price at checkout, so it costs you nothing to sell. It's completely transparent and you stay in control.
Commission is charged on the total board price. Switch add-ons on or off anytime in-app.